Frida Giannini, Gucci CEO to Step Down

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Gucci Creative Director of 10 years Frida Giannini will be leaving the luxury Italian designer label after the Fall Winter 2015 runway show during Milan Fashion Week next year. (Image: Kering Group)

Her husband and CEO Patrizio di Marco will step down shortly on January 1, 2015.

News of the shake-up at Gucci stunned us at first. Frida was just getting good again as she tried her hand at pastel fur jackets and coats for Gucci's Fall Winter 2014 runway. Her Spring Summer 2015 collection was filled with furs in fiery orange and red colours but was somewhat confusing as to what the whole theme of the show was. We will discuss this, her latest and earlier creations for Gucci in further detail below.

Overview of Frida Giannini's apparel and accessories design work at Gucci from 2004 to 2014
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Iconic Gucci womenswear and menswear pieces from runway shows: 2004 to 2014

Frida started off her career at Gucci with a big bang. At that time, the little-known fashion designer carved out a name for herself by introducing timeless pieces on the runway in a mix of beautiful bohemian prints in a cool rock and roll style.

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Vlada Roslyakova walking the Gucci Fall runway in tall fringe leather boots, bohemian style top and an exotic Persian carpet print fabric bag.

What Went Wrong

Time for Change
For obvious reasons, it was time for a change. Even when Frida was struggling to find herself again in Gucci's designs, winning bit by bit and then losing again, it was time for change to happen for a designer brand with falling profits that had not experienced cutting edge designs or made fashion headlines in the past couple of years. 

Fatigued Fashion World
In a world where black is the new exciting colour year after year and ugly, boring retro-wear from the twenties, thirties, fourties, fifties, sixties, seventies, eighties and nineties pervade the mass marketplace in the form of hideous round collars, too-long granny skirts and ill-fitting pouffe skirts just to name a few, the demand for basic and boring black and white apparel and accessories has sparked the demand for so-called "minimalistic" designers such as Marc Jacobs, Givenchy designer Ricardo Tisci, YSL designer Hedi Slimane or Balenciaga's Alexander Wang.

Economy in Doldrums
Another sign of times when excitement and colour are deemed too much to have in life reflects the sombre state of affairs the lacklustre economy in recent years which has led most consumers to become soulless monochrome maniacs who are too afraid to stand out from the crowd. Dressing "boring", "normal" or "simple" seems to be the norm to gain wide acceptance from the general public.

Frida's Fashion Fallacy
A favourite of mankind is to go back to one's comfort zone, reminisce the past which was deemed "better" due to the challenging times at present. However seeking salvation in the bygone days of present-day's fashion reject trends can prove to be a catastrophe in all sorts for a brand to survive today.

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Swinging sixties in the form of blotchy-coloured bad rabbit fur jackets as interpreted by Frida Giannini for Gucci's Pre-Fall collection that took place last week.

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Frida went totally erratic for Gucci's Spring Summer runway show. Some notable pieces were an elegant beaded oriental inspired dress, a hippie-chic bohemian style patchwork fur vest and a disastrous denim dresses with huge shoelaces - a stark reminder of eighties rock and roll rejects.

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The menswear collection for Gucci Spring 2015 centered around the overused theme of boring, standard nautical which was hardly anything special for genuine fashion lovers.

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Besides a Buberry-esque python trench coat, Gucci's Resort 2015 collection was filled with nothing more than Gap inspired "normal" design stripe sweaters and unflattering baggy cargo pants from the eighties.

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The saving grace for Gucci came along when Frida decided to update the sixties fashion look in a contemporary way using pastel colours and a mix of exotic leathers, fur and shearling for Gucci's Fall Winter 2014 runway.

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Gucci's Fall 2014 menswear runway was filled with similar colours and textures borrowed from the womenswear show in more reserved tones. The model is pictured wearing a pale pink sleek leather shirt, eggshell blue blazer and matching pant-suit in a modern cut.

A brand new fashion designer who doesn't come from an established luxury label would certainly bring fresh ideas to the nearly century-old label and help reinvent Gucci's future.


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