Gigi Hadid for Vogue Eyewear

Gigi Hadid has just launched an eye wear collection with Vogue featuring three different styles of sunglasses in various shades.

The campaign features Gigi in her glamorous lifestyle not typical of the buyer profile - horse-riding, lounging about in an expensive designer dress eating a custom-made slice from a cake boutique, playing with food in an expensive designer kitchen owned by some Hollywood director which you would only see on movie sets.

How tired and old is the theme of If I buy this , I would have a fun and fabulous life or lifestyle like this? Perhaps some of Gigi's fans may have already outgrown such blatant and no-brainer marketing tactics, and then perhaps not.

The taglines or brand message is #ShowYourVogue What does that even mean? Show your magazine? Wait a minute, does anyone even read magazines anymore? If they mean definition number two - style, then how could one's style be represented in only three typecasts?

Instead of launching more styles, they are cutting corners by offering more choices of colours for the same sunglasses design.

Now let's examine the taglines in three variations:

"Don't show your legs. Show your ride." 

Gigi is known for her legs. Gigi would be nothing without her legs as modelling is her profession.

"Don't show your likes, show what you like." Gigi has millions of fans, followers and likes. Unfortunately, IRL showing what you really like may not always gain one fans, followers or likes. This has been tried and tested many times. 

Showing what everyone likes usually works better.

"Don't show your best side, show your best." What does this even mean?

"Don't show your make-up. Show your wake up."
Ok, seriously not everyone looks even close to Gigi and arises like a goddess in the morning. Even then, most celebrities past the age of 22 would probably need a lot of help that most people can't reach of afford to look amazing without make-up in the morning. The rest is down to genetics.

Worse still, Gigi is indeed wearing make-up, plenty of eyeshadow, liner, foundation, glow-kit and bright red lipstick for this campaign shot that apparently no make-up is better..


Gigi Hadid for Vogue Eyewear Sunglasses Review

The sunglasses are retailing for USD139.95 each for pre-order on Sunglass Hut, slightly cheaper than Raybans but they probably are not Made in China. 

The generic sunglasses are available in a 70s style squarish frame, 90s style old pervert glasses and 50s style cat-eye glasses.

70s sunglasses style
This pair of sunglasses does not come with a free horse.


50s sunglasses style
No expensive dress and fancy cake on the lawn lifestyle with this one.


90s style sunglasses
What the nerd next door wore to school as prescription glasses is now cool again - to a select, special few who were not yet born in 1990.

Obviously Gigi makes everything look great. However, if you are just looking purely at the eyewear when you don't get Gigi with it at the end of the day, it looks like $10 glasses from Forever 21.

From the thin, cheap plastic looking frames to the cheap black earpieces, the only saving grace is the array of cool colours available for the lenses.

Verdict:
If you have plenty of money lying around, this could be a nice disposable sunglasses collection to have. If you are looking for quality, fit, comfort and designer quality glasses, look further away from this.

It will be interesting to see what other artists or celebrities Vogue would be tying up with for future eyewear or accessories collaborations.

Photos: Gigi Hadid for Vogue eyewear